Jan 9, 2007

Apple Inc. post #308,129,999

If you belong to the cult of MAC, today is was a big day. Today was the day we all drank the punch and waiting for our intergalactic flight. Well, we got it. The unveiling of the iPhone put the end point on the life line of many industries. Apart from combining the ever-dominant iPod with both a full-functional wifi web browser, 2.0 megapixel camera, and phone, Apple also managed to reinvent the basic operation of a cellular phone.

As a designer I can't help but be impressed, but I'm also a little jealous that I couldn't get in on the brainstorming process. Wouldn't you have liked to have been in the room when they came up with multi-touch touchscreen idea. What's that? You want to zoom in on that photo? Hmmm...well why don't you pinch your fingers, touch the screen, and expand them.

Not to be just another voice of praise, but that's stupidly brilliant.

Why am I talking about this? Well, you can't be a graphic designer and not appreciate Mac. Not only because their identity, packaging graphics, & product design are beautiful, but because their products (mostly computers) make your work and life better, or at least more stylish--which, when you're a designer, means better.

1 comment:

Anonymous said...

Good post.